More than training — a movement helping girls & women own their health & performance.
Welcome
Redefining female athlete development for the next generation.
Strength. Skill. Mindset. Built for girls who move differently.
WHAT WE OFFER
Performance Training Built for Girls
We develop strong, skilled girls with high levels of mental performance, resilience and confidence through a complete athlete‑development system that goes beyond physical training. Strength. Skill. Mindset. Recovery. Healthy habits. Hormone awareness. Everything a next‑generation female athlete needs — delivered with purpose, precision and high standards. Building skills for sport — and skills for life.
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Meet the Team Behind SHEISBOSSINGIT
Kate Wilson • Founder • CEO • Coach
Laura Rodgers • Director of Coaching & Programme Development
Lesley Owen • Creative Director • Coach
Kate created SHEISBOSSINGIT because she saw the real gap: girls and women were being supported in separate pieces — fitness, mental health, female health and performance all treated independently — when females need a complete, joined‑up, female‑specific approach. Women and girls have different psychological and physical needs to men, an
Kate created SHEISBOSSINGIT because she saw the real gap: girls and women were being supported in separate pieces — fitness, mental health, female health and performance all treated independently — when females need a complete, joined‑up, female‑specific approach. Women and girls have different psychological and physical needs to men, and to perform at their best in sport or in life, the whole person must be understood and developed.
With over 20 years in law enforcement, security and specialist training, Kate brings deep expertise in resilience, performance under pressure and leadership. Her career has included working internationally, building collaborative relationships and coordinated responses across agencies, sectors and cultures. A lifelong athlete who represented Wales in netball at youth level, she eventually chose to pursue her career over continuing in the sport — an experience that shaped her understanding of the pressures girls face when balancing ambition, identity and opportunity.
As a mum of three daughters, she understands how important fitness, sport and mindset are for girls to thrive in the modern world. Alongside her operational background, Kate is a high‑energy coach with strength and conditioning training, bringing a dynamic, motivating presence to every session. She combines this with experience from the corporate world, adding strategic thinking, high standards and a performance‑driven approach to the organisation. Driven by a shared passion for coaching and the next generation, Kate leads the partnerships, growth and vision of SHEISBOSSINGIT. She, Lesley and Laura all grew up in sport together and bring complementary strengths to the team. Together, they deliver high‑quality youth athlete development and shape the future of SHEISBOSSINGIT. Next Gen is the first phase of the wider vision, beginning with girls and adolescent girls before expanding to women.
Lesley Owen • Creative Director • Coach
Laura Rodgers • Director of Coaching & Programme Development
Lesley Owen • Creative Director • Coach
Lesley has been surrounded by sport her entire life. Coming from a family of professional athletes, she understands the demands, discipline and culture that shape high‑performance environments. A lifelong sports enthusiast who is passionate about fitness, she brings energy, creativity and a deep understanding of what motivates girls to en
Lesley has been surrounded by sport her entire life. Coming from a family of professional athletes, she understands the demands, discipline and culture that shape high‑performance environments. A lifelong sports enthusiast who is passionate about fitness, she brings energy, creativity and a deep understanding of what motivates girls to enjoy movement and feel confident in their bodies.
With a background in interior design and experience running her own design business, Lesley leads the visual identity and experience of SHEISBOSSINGIT — ensuring every space, session and touchpoint reflects the brand’s standards, values and modern female‑focused feel.
As a coach, Lesley brings warmth, connection and calm confidence to every group she supports. She creates an environment where girls feel safe, encouraged and able to push themselves at their own pace.
Lesley also serves as the safeguarding officer for SHEISBOSSINGIT, ensuring the highest standards of safety, well‑being and protection for every girl in the programme.
As a mum, she understands the importance of building strong, resilient girls who enjoy being active and feel confident in who they are. Her blend of creativity, coaching support, safeguarding leadership and lived experience makes her a key part of the SHEISBOSSINGIT team.
Laura Rodgers • Director of Coaching & Programme Development
Laura Rodgers • Director of Coaching & Programme Development
Laura Rodgers • Director of Coaching & Programme Development
Laura is the technical expert behind the SHEISBOSSINGIT methodology. An ex‑Welsh international netballer with experience across youth, club, county and regional performance pathways, she brings elite insight into what young female athletes need to develop, progress and stay in the game.
Her career spans coaching, education and leadership.
Laura is the technical expert behind the SHEISBOSSINGIT methodology. An ex‑Welsh international netballer with experience across youth, club, county and regional performance pathways, she brings elite insight into what young female athletes need to develop, progress and stay in the game.
Her career spans coaching, education and leadership. She has worked as a Regional Manager for England Netball, a tutor, assessor and internal verifier, and a coach across multiple performance environments. Alongside this, she runs multiple fitness businesses, giving her a deep, real‑world understanding of training, performance and client development.
Her qualifications include PT, Pilates instructor, Strength & Conditioning coach, Level 5 injury massage specialist, Nutritionist and Fundamentals coach. She also holds menopause and pre‑ and post‑natal coaching qualifications, adding depth to her understanding of the female body across life stages and strengthening the team’s expertise as SHEISBOSSINGIT expands into women’s health and performance.
As a mum and a coach who has worked with girls at every stage of the pathway, Laura has seen that more sport‑specific training is not the answer. Girls need a complete, joined‑up approach that builds movement, strength, confidence, resilience and body awareness — not just more drills.
As Director of Coaching & Programme Development, she leads coaching standards, programme design and coach development. Her experience and performance background make her a key part of the SHEISBOSSINGIT vision and the development of the next generation of female athletes.